We can’t deny the appeal of social media nowadays. Being able to search through text posts, photos, and videos in rapid succession is extremely appealing. Also, it’s the perfect format for discovering stuff on smartphones. The appeal exploded with the arrival of Tik-Tok popularizing be vertical scrolling video feed format. This should come as no surprise, as other social media platforms are blending strolling feeds and shopping. Instagram has a shopping platform as well as Tik-Tok. There’s even an app in India called Simsim that’s focused on promoting small businesses through a Tik Tok Style video feed. If you see something you like while scrolling, there’ll be a small button on the bottom that will open the products page. From there, it will give you more information on the product and let you potentially buy it.
